A study of customers migration to new trading area: case of Vilnius, Lithuania

Jurgita Sekliuckiene, Vytautas Vengrauskas, Rima Zitkiene

Research output: Contribution to journalArticle

Abstract

On the basic of scientific studies about the agglomeration areas and geographical customers segmentation there were analyzed customers migration to new trading area. The analysis is based on a survey of consumers. The number of large retail institutions has grown up in Lithuania recently. The peculiarity of this process is that most of them are located in suburb areas, but chunk of them is located in central places of cities. In the new shopping center of Vilnius there are different types of retailers and plenty of service outlets. The research data show that this place is an attraction zone not only for population of the catchment area, but also for citizens of neighborhood territories and some Lithuanian countries.
Original languageEnglish
Pages (from-to)78-89
JournalScientific papers
Volume3
Issue number2
Publication statusPublished - 2007

    Fingerprint

Keywords

  • Customers
  • Geographical segmentation
  • Retail agglomeration
  • Attraction zone

Cite this