Abstract
The article aims at the economic evaluation of launching a completely new product-an unstable rowing simulator. The analysis of the scientific literature has revealed that creation and launching of new products consists of 8 stages-from generation of ideas to launching. Since for the economic evaluation of the unstable rowing simulator there were no opportunities to apply the formalized methods, the method of expert evaluation was engaged. The results of the expert evaluation have revealed that the unstable rowing simulator is useful for personal health. It improves balance, coordination and suits fitness clubs. Simulator’s market price should fall into the interval from 2001 to 3000 Litas.
| Original language | English |
|---|---|
| Pages (from-to) | 1741-1745 |
| Number of pages | 5 |
| Journal | Mediterranean Journal of Social Sciences |
| Volume | 5 |
| Issue number | 27 |
| DOIs | |
| Publication status | Published - Dec 1 2014 |
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Keywords
- Expert evaluation
- New product creation and launching
- Unstable rowing simulator
ASJC Scopus subject areas
- Social Sciences(all)
- Arts and Humanities(all)
- Economics, Econometrics and Finance(all)
Cite this
Economic evaluation of new product creation and launching : The case of unstable rowing simulator. / Gaspareniene, Ligita; Remeikiene, Rita.
In: Mediterranean Journal of Social Sciences, Vol. 5, No. 27, 01.12.2014, p. 1741-1745.Research output: Contribution to journal › Article
}
TY - JOUR
T1 - Economic evaluation of new product creation and launching
T2 - The case of unstable rowing simulator
AU - Gaspareniene, Ligita
AU - Remeikiene, Rita
PY - 2014/12/1
Y1 - 2014/12/1
N2 - The article aims at the economic evaluation of launching a completely new product-an unstable rowing simulator. The analysis of the scientific literature has revealed that creation and launching of new products consists of 8 stages-from generation of ideas to launching. Since for the economic evaluation of the unstable rowing simulator there were no opportunities to apply the formalized methods, the method of expert evaluation was engaged. The results of the expert evaluation have revealed that the unstable rowing simulator is useful for personal health. It improves balance, coordination and suits fitness clubs. Simulator’s market price should fall into the interval from 2001 to 3000 Litas.
AB - The article aims at the economic evaluation of launching a completely new product-an unstable rowing simulator. The analysis of the scientific literature has revealed that creation and launching of new products consists of 8 stages-from generation of ideas to launching. Since for the economic evaluation of the unstable rowing simulator there were no opportunities to apply the formalized methods, the method of expert evaluation was engaged. The results of the expert evaluation have revealed that the unstable rowing simulator is useful for personal health. It improves balance, coordination and suits fitness clubs. Simulator’s market price should fall into the interval from 2001 to 3000 Litas.
KW - Expert evaluation
KW - New product creation and launching
KW - Unstable rowing simulator
UR - http://www.scopus.com/inward/record.url?scp=84917729237&partnerID=8YFLogxK
UR - http://www.scopus.com/inward/citedby.url?scp=84917729237&partnerID=8YFLogxK
U2 - 10.5901/mjss.2014.v5n27p1741
DO - 10.5901/mjss.2014.v5n27p1741
M3 - Article
VL - 5
SP - 1741
EP - 1745
JO - Mediterranean Journal of Social Sciences
JF - Mediterranean Journal of Social Sciences
SN - 2039-9340
IS - 27
ER -