Abstract

Green consumption is a part of sustainable behaviour, which has been analysed from different perspectives, since it was understood that the future of the planet may depend on an accurate and thorough understanding of sustainable behaviour. Even though Lithuanian's Government puts some efforts to make sustainability a part of the state's culture and many sustainability promoting private and public initiatives are welcomed and supported lawfully as well as administratively, it is relevant to analyse the actual sustainability beliefs and behaviour in the society, as the attitudes might predict people's future behaviour, and behaviour analysis is important to forecasting the trajectories of development of society's quality of life. The presented study aims at evaluating Lithuanians' green consumption attitudes and behaviour. The study also intended to evaluate subjective wellbeing of respondents expressing different green consumption attitudes and behaviour in Lithuania (n=1002). Data analysis revealed that even though green consumption might be perceived as totally important, it will not necessarily affect consumers' behaviour. The explanation might lie in the economic factors as eco-friendly products are more expensive. However, this premise needs further investigation.
Original languageEnglish
Pages (from-to)523-538
JournalTransformations in Business and Economics
Volume15
Issue number2A
Publication statusPublished - 2016

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sustainability
behavior analysis
consumption behavior
Lithuania
economic factors
social development
quality of life
data analysis
Sustainability
Society
Trajectory
Behavior analysis
Eco-friendly
Economic factors
Government
Subjective well-being
Quality of life
Consumer behaviour

Keywords

  • Consumption
  • Green
  • Lithuania
  • Sustainability

Cite this

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title = "Green consumption: The gap between attitudes and behaviours",
abstract = "Green consumption is a part of sustainable behaviour, which has been analysed from different perspectives, since it was understood that the future of the planet may depend on an accurate and thorough understanding of sustainable behaviour. Even though Lithuanian's Government puts some efforts to make sustainability a part of the state's culture and many sustainability promoting private and public initiatives are welcomed and supported lawfully as well as administratively, it is relevant to analyse the actual sustainability beliefs and behaviour in the society, as the attitudes might predict people's future behaviour, and behaviour analysis is important to forecasting the trajectories of development of society's quality of life. The presented study aims at evaluating Lithuanians' green consumption attitudes and behaviour. The study also intended to evaluate subjective wellbeing of respondents expressing different green consumption attitudes and behaviour in Lithuania (n=1002). Data analysis revealed that even though green consumption might be perceived as totally important, it will not necessarily affect consumers' behaviour. The explanation might lie in the economic factors as eco-friendly products are more expensive. However, this premise needs further investigation.",
keywords = "Consumption , Green, Lithuania , Sustainability",
author = "Aistė Diržytė and Rakauskienė, {Ona Gražina}",
year = "2016",
language = "English",
volume = "15",
pages = "523--538",
journal = "Transformations in Business and Economics",
issn = "1648-4460",
publisher = "Vilnius university",
number = "2A",

}

TY - JOUR

T1 - Green consumption: The gap between attitudes and behaviours

AU - Diržytė, Aistė

AU - Rakauskienė, Ona Gražina

PY - 2016

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N2 - Green consumption is a part of sustainable behaviour, which has been analysed from different perspectives, since it was understood that the future of the planet may depend on an accurate and thorough understanding of sustainable behaviour. Even though Lithuanian's Government puts some efforts to make sustainability a part of the state's culture and many sustainability promoting private and public initiatives are welcomed and supported lawfully as well as administratively, it is relevant to analyse the actual sustainability beliefs and behaviour in the society, as the attitudes might predict people's future behaviour, and behaviour analysis is important to forecasting the trajectories of development of society's quality of life. The presented study aims at evaluating Lithuanians' green consumption attitudes and behaviour. The study also intended to evaluate subjective wellbeing of respondents expressing different green consumption attitudes and behaviour in Lithuania (n=1002). Data analysis revealed that even though green consumption might be perceived as totally important, it will not necessarily affect consumers' behaviour. The explanation might lie in the economic factors as eco-friendly products are more expensive. However, this premise needs further investigation.

AB - Green consumption is a part of sustainable behaviour, which has been analysed from different perspectives, since it was understood that the future of the planet may depend on an accurate and thorough understanding of sustainable behaviour. Even though Lithuanian's Government puts some efforts to make sustainability a part of the state's culture and many sustainability promoting private and public initiatives are welcomed and supported lawfully as well as administratively, it is relevant to analyse the actual sustainability beliefs and behaviour in the society, as the attitudes might predict people's future behaviour, and behaviour analysis is important to forecasting the trajectories of development of society's quality of life. The presented study aims at evaluating Lithuanians' green consumption attitudes and behaviour. The study also intended to evaluate subjective wellbeing of respondents expressing different green consumption attitudes and behaviour in Lithuania (n=1002). Data analysis revealed that even though green consumption might be perceived as totally important, it will not necessarily affect consumers' behaviour. The explanation might lie in the economic factors as eco-friendly products are more expensive. However, this premise needs further investigation.

KW - Consumption

KW - Green

KW - Lithuania

KW - Sustainability

M3 - Article

VL - 15

SP - 523

EP - 538

JO - Transformations in Business and Economics

JF - Transformations in Business and Economics

SN - 1648-4460

IS - 2A

ER -