Integrating public and business management: A model of interaction between public and private sectors

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Abstract

The article deals with theoretical and practical interactions between public administration and business management. This paper analyses normative models of public administration (New Public Management and New Governance) and business management (Corporate Social Responsibility), and raises claims pertaining to these models. Based on this analysis, an integrated model of interaction between public and private sectors consisting of five dimensions is suggested.

Original languageEnglish
Pages (from-to)1-9
Number of pages9
JournalInternational Review on Public and Nonprofit Marketing
Volume8
Issue number1
DOIs
Publication statusPublished - May 2011

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Keywords

  • Corporate social responsibility
  • Interaction between public and private sectors
  • New governance
  • New public management

ASJC Scopus subject areas

  • Marketing
  • Economics and Econometrics

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