Internet banking adoption: case of Lithuania and Latvia

Elina Gaile-Sarkane , Daiva Jurevičienė, Viktorija Skvarciany, Juris Iljins

Research output: Contribution to journalArticle

Abstract

The banking sector has developed and extended usage of different services at a distance using the internet in the last decade. Internet-based banking services dominate over other historically provided alternatives. This paper explores the adoption of internet banking in Lithuania and Latvia. Internet banking success model was developed based on four main factors ease of use, perceived risk, trust, and perceived usefulness. A survey of Lithuanian and Latvian respondents was carried out. Correlation and regression analysis was used to determine which factors influence intention to use internet banking. The results showed that the most important in both countries is perceived risk, which has a positive direct impact. Moreover, two additional factors were distinguished and analysed in the study, they are website design and customers satisfaction with e-banking services. Limitation of the study is the respondents they were individuals, thus the results do not reflect companies intention to use e-banking system.
LanguageEnglish
Pages46-58
Number of pages13
JournalInternational Journal of Learning and Change
Volume9
Issue number1
DOIs
StatePublished - 2017

Fingerprint

Latvia
Lithuania
banking
Internet
Customer satisfaction
Regression analysis
Latvian
Internet banking
website
regression analysis
customer
Banking services
World Wide Web
Electronic banking
Perceived risk
Factors
Intention to use
Industry

Keywords

  • Internet banking
  • adoption model
  • ease of use
  • perceived risk
  • trust
  • perceived usefulness
  • website design
  • customers’ satisfaction with e-banking services
  • regression and correlation analysis

Cite this

Internet banking adoption : case of Lithuania and Latvia. / Gaile-Sarkane , Elina; Jurevičienė, Daiva ; Skvarciany, Viktorija; Iljins, Juris.

In: International Journal of Learning and Change, Vol. 9, No. 1, 2017, p. 46-58.

Research output: Contribution to journalArticle

@article{1ed4610689834780b8e0c9f7ea30fc5b,
title = "Internet banking adoption: case of Lithuania and Latvia",
abstract = "The banking sector has developed and extended usage of different services at a distance using the internet in the last decade. Internet-based banking services dominate over other historically provided alternatives. This paper explores the adoption of internet banking in Lithuania and Latvia. Internet banking success model was developed based on four main factors ease of use, perceived risk, trust, and perceived usefulness. A survey of Lithuanian and Latvian respondents was carried out. Correlation and regression analysis was used to determine which factors influence intention to use internet banking. The results showed that the most important in both countries is perceived risk, which has a positive direct impact. Moreover, two additional factors were distinguished and analysed in the study, they are website design and customers satisfaction with e-banking services. Limitation of the study is the respondents they were individuals, thus the results do not reflect companies intention to use e-banking system.",
keywords = "Internet banking, adoption model, ease of use, perceived risk, trust, perceived usefulness, website design, customers’ satisfaction with e-banking services, regression and correlation analysis",
author = "Elina Gaile-Sarkane and Daiva Jurevičienė and Viktorija Skvarciany and Juris Iljins",
year = "2017",
doi = "10.1504/IJLC.2017.10001501",
language = "English",
volume = "9",
pages = "46--58",
journal = "International Journal of Learning and Change",
issn = "1740-2875",
publisher = "Inderscience Publishers",
number = "1",

}

TY - JOUR

T1 - Internet banking adoption

T2 - International Journal of Learning and Change

AU - Gaile-Sarkane ,Elina

AU - Jurevičienė,Daiva

AU - Skvarciany,Viktorija

AU - Iljins,Juris

PY - 2017

Y1 - 2017

N2 - The banking sector has developed and extended usage of different services at a distance using the internet in the last decade. Internet-based banking services dominate over other historically provided alternatives. This paper explores the adoption of internet banking in Lithuania and Latvia. Internet banking success model was developed based on four main factors ease of use, perceived risk, trust, and perceived usefulness. A survey of Lithuanian and Latvian respondents was carried out. Correlation and regression analysis was used to determine which factors influence intention to use internet banking. The results showed that the most important in both countries is perceived risk, which has a positive direct impact. Moreover, two additional factors were distinguished and analysed in the study, they are website design and customers satisfaction with e-banking services. Limitation of the study is the respondents they were individuals, thus the results do not reflect companies intention to use e-banking system.

AB - The banking sector has developed and extended usage of different services at a distance using the internet in the last decade. Internet-based banking services dominate over other historically provided alternatives. This paper explores the adoption of internet banking in Lithuania and Latvia. Internet banking success model was developed based on four main factors ease of use, perceived risk, trust, and perceived usefulness. A survey of Lithuanian and Latvian respondents was carried out. Correlation and regression analysis was used to determine which factors influence intention to use internet banking. The results showed that the most important in both countries is perceived risk, which has a positive direct impact. Moreover, two additional factors were distinguished and analysed in the study, they are website design and customers satisfaction with e-banking services. Limitation of the study is the respondents they were individuals, thus the results do not reflect companies intention to use e-banking system.

KW - Internet banking

KW - adoption model

KW - ease of use

KW - perceived risk

KW - trust

KW - perceived usefulness

KW - website design

KW - customers’ satisfaction with e-banking services

KW - regression and correlation analysis

U2 - 10.1504/IJLC.2017.10001501

DO - 10.1504/IJLC.2017.10001501

M3 - Article

VL - 9

SP - 46

EP - 58

JO - International Journal of Learning and Change

JF - International Journal of Learning and Change

SN - 1740-2875

IS - 1

ER -