Market capacity and consumer behaviour from logistic analysis view

Nadežda Doronina Koltan, Stasys Girdzijauskas, Dalia Štreimikiene

Research output: Contribution to journalArticle

1 Citation (Scopus)

Abstract

The paper deals with market capacity and the integral parts of it. One of the most critical consisting parts of the market's capacity are market niches, the fulfilment of which depends on market openness or closeness. In the opened market there is a possibility of reproduction, while for the closed market the saturation is more typical. However, reproduction and saturation have one similar feature: both influence the beginning of a crisis. The main difference between reproduction and saturation is in reproduction's possibility to create a new market niches driven by globalization, innovation and the growth of the living standards of population. A creation of the new market niche in case of saturation is not possible because of the consumers' expectations. The return on investments in the closed market is growing exactly at the moment when the market niche approaches zero. At the same time people tend to invest into this market with a hope to get the highest profits. This finally leads to the bubble formation. The paper aims to define the main factors influencing markets' niches saturation and seeks to apply logistical capital theory for assessment of market saturation level for the prediction of forthcoming economic crisis. © 2013

Original languageEnglish
Pages (from-to)448-464
Number of pages17
JournalTechnological and Economic Development of Economy
Volume19
Issue number3
DOIs
Publication statusPublished - 2013
Externally publishedYes

Fingerprint

Logistics
Consumer behaviour
Market niche
New markets
Innovation
Bubble
Capital theory
Integral
Closeness
Openness
Globalization
Profit
Influencing factors
Consumer expectations
Prediction
Economic crisis
Return on investment
Standard of living

Keywords

  • consumer behaviour
  • logistical growth
  • market saturation

ASJC Scopus subject areas

  • Finance

Cite this

Market capacity and consumer behaviour from logistic analysis view. / Koltan, Nadežda Doronina; Girdzijauskas, Stasys; Štreimikiene, Dalia.

In: Technological and Economic Development of Economy, Vol. 19, No. 3, 2013, p. 448-464.

Research output: Contribution to journalArticle

Koltan, Nadežda Doronina ; Girdzijauskas, Stasys ; Štreimikiene, Dalia. / Market capacity and consumer behaviour from logistic analysis view. In: Technological and Economic Development of Economy. 2013 ; Vol. 19, No. 3. pp. 448-464.
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