Qualitative approach to business study: how e-business is perceived by youth studying in Lithuania?

Ruta Tamosiunaite, Gintarė Guleviciute

    Research output: Contribution to journalArticle

    Abstract

    Purpose – to present how e-business is perceived by youth studying in Lithuania. Design/methodology/approach – literature review and empirical qualitative study. This is a part of research presented at STICS 20143 conference. Findings – Most companies and organizations are switching from traditional to e-business. E-business can cause advantages or disadvantages. The main advantages of e-business – it brings a lot of profit and does not need a lot of investments; increases business efficiency. The main disadvantages – hard to ensure security; e-business can cause employee dissatisfaction; low customer satisfaction caused by a large amount of advertising, higher customer expectations, changing customer behavior. Theoretical aspects were compared with findings of interviews. Research limitations/implications – quantitative study is based on small number of respondents. Deeper insights are made into particular case, though for widely generalized results a quantitative study would be necessary. Practical implications – understanding youth’s view on e-business might help to drive e-business performance to more effective way by adjusting activities to growing market potential. Originality/Value – perception of youth studying in Lithuania is presented.
    Original languageEnglish
    Pages (from-to)55-65
    JournalContemporary research on organization management and administration
    Volume2
    Issue number1
    Publication statusPublished - 2014

    Fingerprint

    Lithuania
    Qualitative approaches
    Business studies
    Electronic business
    Disadvantage
    Customer satisfaction
    Market potential
    Customer expectations
    Business performance
    Customer behavior
    Design methodology
    Business efficiency
    Profit
    Employees
    Dissatisfaction
    Qualitative study
    Literature review

    Keywords

    • E. business
    • Youth
    • Qualitative study

    Cite this

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