Social media adoption in adult education-Administrators' experience

Giedrë Valūnaitė Oleškevičienė, Julia Fotheringham, Kirsty J. Palfreyman

Research output: Contribution to journalArticle

3 Citations (Scopus)


The rapid development of social media poses a multitude of considerations on this technology adoption. The emphasis in literature is put mainly on student or teacher perspective and less emphasis is dedicated upon administrators who also represent an important group of stakeholders. The aim of the study is to examine the phenomenon of potential educational use of social media at the public institutions of adult education based on administrators' lived experience, taking into account how administrative factor influences social media adoption in education. The findings reveal that admitting the advantages of social media use, administrators also identify certain problematic areas and have cautious attitudes towards social media in education.

Original languageEnglish
Pages (from-to)690-703
Number of pages14
JournalPublic Policy and Administration
Issue number4
Publication statusPublished - 2014



  • Administrator's attitude
  • Educational administrators
  • Phenomenological approach
  • Public institutions of education
  • Social media

ASJC Scopus subject areas

  • Public Administration

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