Social media in university studies: administrator attitude

Research output: Contribution to journalArticle


Rapid development of new Web 2.0 technologies and their applications such as social networks raises the question of the proper technology use in the process of university studies. It is important to develop technology awareness and its effective use in teaching/learning processes. Social networks include billions of users and the numbers are constantly growing. The generation of future students is already participating in social networks actively. They are using digital media and creating digital content. Various technologies and their applications using Web 2.0 advantages acquire vast influence as they improve digital literacy and act as effective teaching/learning aids. Educational institutions are able to apply the advantages of Web 2.0 such as simple and fast micro content creation and social factor which ensures immediate communication and feedback which leads to further development and creation of digital knowledge. Institutions of higher education face numerous possibilities of using social networks in the study processes and some institutions start using them already. However, different institutions choose different ways of using social networks. Some institutions trying to ensure safe study environment start creating their own inner networks, whereas others apply integrative approach and start using already existing public social networks in such a way trying to move the study process into the public environment and create learning communities in the public space. Therefore, it is important to explore institution administrators’ views and attitudes towards the use of social networks in the study process.
Original languageEnglish
Pages (from-to)83-87
JournalSocial media : challenges and opportunities for education in modern society : research papers
Issue number1
Publication statusPublished - 2013



  • Social media
  • Social networks
  • Administrator
  • Higher education

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