The article analyses creativity and innovativeness in organisations of service business in Lithuania. Relation between creativity and innovativeness is given, and concepts of creativity and innovativeness, as well as the main research models, are presented. Statistical data and questionnaire survey data analyses are used for the research of the factors of creativity and innovativeness in Lithuania. Research results have shown that more than half of the organisations of the service sector in Lithuania are assessed as not creative; also factors that stimulate creativity are not sufficient for the development of creativity. It is necessary to create a work environment favourable for innovations that would help reveal and develop the creativity of human capital.
- Assessment of creativity