The motivation world of employees: if mastery is not lacking (case analysis according to the theoretical assumptions of D. McClelland's 3 categories of needs)

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Almost half a century passed after psychology professor David McClelland published his first works on the 3 categories of needs theory, up till now the mentioned theory remains widely researched and presented in the international high-level academia, it is permanently introduced to in the publications of higher education institutions. This article presents an approach towards D. McClelland’s human motivation theoretical assumptions based on the research carried out by us. A better understanding of essential (strategic) human needs prepares organisation managers for developing more effective employee motivation systems. The article features recommendations on how to make the most use of the mentioned theory in the work environment.
Original languageEnglish
Pages (from-to)3-8
JournalSibiu Alma Mater University Journals
Issue number2
Publication statusPublished - 2010



  • Human resources
  • Employee motivation
  • Strategic needs

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